Available
Mertcan Esmergül
Product Designer
Framer Developer
Maker
Completed
2022
vibl.me
I co-founded vibl with 3 of my friends. With vibl, you can create your micro-site in minutes.
Brand Design
UI/UX
Framer Development
Design System
User Research
Check it out it's live
The Problem
My friends and I have been in software development for a while and realized that using paper business cards isn't sustainable.
The Problem
So we decided to create a product where you can put as many information as you want on your business card in an eco-friendly way.
Yet, these were just assumptions that we had and we needed to validate them in order to create a product people need.
To find out if there are people who have similar concerns or perceptions as us, I prepared a series of questions and conducted interviews with people who use paper business cards.
The aim was to understand what their expectations of a business card are and what kind of difficulties they face when using one.
what users actually want
Reducing the amount of the money they spend every year on creating & printing new business cards.
Measuring the ROI that they make from business cards.
Promoting the products / services that they produce.
An Eco-friendly solution.
The User Personas
As a result of these interviews I was able to identify the problems people have with using paper business cards, as well as their motivations and expectations when using business cards.
According to these results, there were 3 personas who wanted a better solution for paper business cards.
The Journey
After identifying the personas, I developed two distinct journey maps, incorporating empathy maps to gain deeper insights. By comparing the traditional business card journey vs. vibl journey, I aimed to better understand and enhance their user experience.
Competitor Analysis
I conducted a competitor analysis to gain insights into what our competitors offer, as well as to identify their strengths and weaknesses.
Go with the Flow
Before getting into the low fidelity wireframes first I came up with a possible user flow for vibl. It consist of 4 sections: Register - Login - Order - Profile Details.
End Results
